# Welcome to Google
Material design!

## Created and designed by Google, Material Design is a design
language that combines the classic principles of successful
design along with innovation and technology. Google's goal is
to develop a system of design that allows for a unified user
experience across all their products on any platform.

## Introducing the new Material Design,
that makes more liberal use of
grid-based layouts, responsive animations
and transitions, padding, and depth
effects such as lighting and shadows

Designer Matías Duarte explained that, "unlike real paper, our digital material
can expand and reform intelligently. Material has physical surfaces and edges.
Seams and shadows provide meaning about what you can touch." Google states
that their new design language is based on paper and ink.

Learn more

# Google material Principles

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