# UI/UX
DESIGN

As we stride into 2024, the landscape of user interface and experience design is once again undergoing a transformative shift. The challenges we face — balancing aesthetics with functionality, adapting to changing user behaviors, and meeting the demands of an increasingly sophisticated audience — are more pressing than ever.

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### UI/UX Trends 2024

Together with the Shakuro design team, we’re discussing the new tendencies that may be a real wind of changes for the industry. If you’re a UI/UX designer seeking inspiration, or a product owner aiming to propel your brand into the future, join us on a journey through the design trends of 2024.

### UI/UX Design specifics

Dive into the latest UI/UX design trends for 2024. Take advantage of them to level up your business and strengthen your digital services. By incorporating these UI/UX design trends into your workflow and product strategies, you not only stay relevant but also make your users’ lives easier and more enjoyable. Remember, the tendencies of 2024 aren’t just about aesthetics; they are about creating experiences that leave a lasting impression and drive success for your products. We delve into the cutting-edge technologies, styles, and tools set to redefine the digital experience, offering solutions and opportunities for growth.

- #### Generative design

  Generative design is an emerging trend in UI/UX that leverages artificial intelligence and algorithms to create dynamic and adaptable user interfaces and experiences. You can automatically create layouts, color schemes, typography choices, and even content based on user interactions, data inputs, or predefined parameters.

- #### Bold typography

  This style will remain trendy in 2024. We are witnessing a departure from conventional, subtle typefaces towards more assertive, larger-than-life fonts. It allows us to make a statement and capture user attention instantly. The strategic use of bold typography injects personality into the interfaces, creating a visual hierarchy that guides people through content effortlessly.

- #### Complex & animated gradients

  In 2024, gradients have taken the UI/UX design scene by storm, introducing a captivating and dynamic dimension to digital interfaces. This trend marks a departure from static color schemes, offering us the opportunity to create immersive and visually striking user experiences. With complex and animated gradients, you introduce depth, richness, and a sense of sophistication to UI elements.

- #### Glassmorphism

  It draws inspiration from frosted glass-like elements, incorporating a sense of depth, transparency, and frosted glass aesthetics into digital interfaces. This effect can be applied to various UI & VI elements, such as cards, modals, or navigation panes. Although this design trend has existed for years, it’s not outdated. Just like in the fashion industry, there are certain cycles. The tendencies adapt and level up during each cycle according to our tastes.

- #### Augmented Reality (AR)

  AR also has been viral for several years now, with its popularity going up and down. However, after the Visual Pro presentation, people will likely return to this technology once more. Apple doesn’t go into uncharted waters, and they expect AR to be profitable. So the demand for UIs with augmented reality support will spike again. With this tech, you can extend the boundaries of the physical world and merge it with the digital one.

- #### Parallax effect

  It is a visual technique often used to create depth and a sense of immersion on a website or app. The scrolling creates a sense of depth in the user interface, making it more visually engaging. It’s achieved by moving the background, middle-ground, and foreground elements at varying speeds, giving the illusion of three-dimensional space. When working with this design trend, you should still focus on its responsiveness on various devices and screen sizes.

### Design and prototyping

Of course, a role in UI will require you to get very hands-on with design. This includes designing screens and creating visual touch points, as well as the interactivity behind them. UI designers are also responsible for ensuring consistency, so creating a style guide, or visual language, to be used across the board. So what might a UI designer expect to see on their to-do list? Let’s drill down to some specifics.

Designing each individual screen with which the user will interact, including the layout: what should go where? How much space should be left between each element? What visual patterns and hierarchies make for an intuitive user experience? Considering how the app will display on various screen sizes—think responsive design. Designing UI elements such as buttons, icons, sliders and scrollbars. Using their comprehensive understanding of color theory to create an awesome, unique color palette that injects some personality into the website or app. Choosing the correct fonts and typesetting. Designing the interactivity of each UI element: what does a button do when the user clicks on it, for example.

#### Prototyping

As a UI designer, it’s also important to repeatedly test your designs – and this is where prototyping comes in. Prototypes enable you to showcase your visual designs in action, helping you to quickly identify flaws and smooth over any rough edges. Prototyping and testing is a crucial part of the UI design workflow, as it will allow you to ensure that the final product ticks all the boxes.

UI designers often use a combination of tools to create their prototypes. For example, programs like InVision are great for designing basic interactions for lower fidelity prototypes, whereas tools like Principle are useful when it comes to refining specific transitions and animations. Other popular prototyping tools include Proto.io, Adobe XD, and Figma.

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